YouTube keyword research is an SEO practice that you can perform to find the most relevant search terms and discover alternate phrases that people use when looking for information. Take advantage of relevant search terms that your audience uses to find content. YouTube recommends that creators consider what their target audience likes. How much time they spend watching a video.According to YouTube Creator Academy, the algorithm follows the audience by paying attention to things like: YouTube favors videos that are well-liked. Then, the algorithm considers those keywords and uses them to deliver your content to the right audience. In a nutshell, keywords provide YouTube with information and context about your video content. Per YouTube, adding descriptive keywords (or tags) to your videos is a way of helping viewers find your content.
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